SEO: Expectations VS Reality

This informative guide reveals the common misconceptions and myths surrounding search engine optimisation, providing insights into what you can realistically achieve and how to set proper expectations. Whether you’re a business owner or a marketer, gain valuable knowledge to navigate the ever-changing world of SEO and optimise your online presence effectively.

Adrian Fadini

Posted by Adrian Fadini

Before diving into the world of online marketing for your trade business, it’s crucial to understand SEO expectations vs reality. There are common misconceptions surrounding SEO, and it’s essential to debunk these myths and set realistic goals to prevent disappointment and wasted opportunity.

This blog will debunk some common misconceptions and provide insights into what businesses can expect when implementing SEO strategies. Read on to find out more about getting the most from your SEO.

What To Expect From Your SEO

Remembering that SEO is not a magic solution that guarantees instant success is important. Instead, it’s a long-term strategy that requires dedication and consistent effort.

The first step in understanding SEO is to recognise that it’s a comprehensive process encompassing various aspects of digital marketing. It involves optimising your website, creating valuable content, building quality backlinks, and implementing technical SEO best practices. It’s a continuous effort that requires monitoring, analysing data, and making necessary adjustments.

Businesses should expect improved visibility in search engine results pages (SERPs) due to effective SEO strategies. However, it’s important to note that SEO takes time to yield significant results. It’s a gradual process that builds momentum over time. By consistently implementing SEO best practices, businesses can expect a steady increase in organic traffic and improved search engine rankings.

It’s also essential to consider the competitive nature of the industry. Plumbing, electrical, and HVAC businesses operate in a competitive market, and SEO provides an edge in attracting potential customers. By understanding the specific challenges and opportunities within the industry, we can develop tailored SEO strategies that address the unique needs of these businesses.

At TradesFormation, we have extensive experience in the business coaching and sales training industry. Our deep understanding of SEO and its application to plumbing, electrical, and HVAC businesses allows us to provide expert guidance. We take a holistic approach to SEO, considering all the relevant factors contributing to online success. The following sections will delve deeper into specific SEO misconceptions and provide valuable insights. Remember, achieving SEO success requires dedication, expertise, and a comprehensive approach.

Seo Works Graph

Expectation: SEO Is Free

Reality: Link exchange and tools.

One of the most common misconceptions surrounding SEO is the belief that it’s a free endeavour. However, it’s crucial to understand that quality SEO requires investment.

While it’s true that anyone can optimise their website and implement basic SEO practices without incurring direct costs, achieving meaningful and sustainable results requires expertise, time, and resources. Effective SEO goes beyond keyword research and on-page optimisation; it involves an ongoing effort to enhance the online presence of a business and attract targeted organic traffic.

To execute a successful SEO strategy, businesses must allocate resources to various aspects of SEO implementation. This may include conducting comprehensive keyword research to identify the most relevant and valuable keywords for their industry, developing high-quality content that engages and resonates with the target audience, and building authoritative backlinks that boost the website’s credibility.

Investing in professional SEO services brings several benefits. Firstly, partnering with experienced SEO experts ensures businesses receive customised strategies tailored to their unique needs. These strategies are backed by industry knowledge, extensive research, and proven methodologies that deliver long-term results.

Seo Practices Semrush

Professional SEO services provide businesses access to advanced tools and technologies that facilitate effective implementation and monitoring. These tools enable comprehensive website analysis, competitor research, and performance tracking, allowing businesses to continuously make data-driven decisions and optimise their SEO efforts.

Investing in professional SEO services saves businesses valuable time and resources. By outsourcing SEO to experts, businesses can focus on their core competencies and leave the complexities of SEO management in the hands of professionals. This ensures efficient operations and maximises the return on investment (ROI) by leveraging the expertise of experienced professionals.


Reality: SEO is a career on its own and takes dedication.

Contrary to popular belief, SEO is far from easy. In the business coaching and sales training industry for plumbing, electrical, and HVAC businesses in Australia, it’s important to understand the complexities involved in achieving sustainable SEO success. Let’s debunk the misconception that SEO is simple and shed light on the various factors influencing its difficulty.

Effective SEO requires a multifaceted approach that encompasses several interrelated factors. It goes beyond basic keyword optimisation and involves a deep understanding of website structure, content creation, backlink building, and technical SEO. Each of these components requires expertise and continuous effort to yield significant results.

Website optimisation plays a crucial role in SEO success. It optimises various on-page elements, such as meta tags, headings, URLs, and internal linking. Additionally, ensuring a website is mobile-friendly, has fast page load times, and provides a seamless user experience are vital aspects of search engine visibility. Achieving these optimisations demands technical knowledge and the ability to adapt to ever-evolving best practices.

Content creation is another key aspect of SEO that requires careful attention. Developing high-quality, engaging, and relevant content that resonates with the target audience is essential. This includes conducting thorough keyword research, understanding user intent, and crafting content that addresses their needs. Maintaining a consistent content creation schedule is crucial to keep the website fresh and appealing to search engines.

Backlink building, the process of acquiring high-quality inbound links to a website, is an integral part of SEO. However, it can be challenging to obtain authoritative and relevant backlinks. It requires outreach, relationship building, and creating valuable content that attracts organic links from other reputable websites. Building a strong backlink profile takes time and strategic effort.

Technical SEO is yet another aspect that adds to the complexity of SEO. It involves optimising website structure, improving website speed, fixing crawl errors, implementing structured data markup, and ensuring proper indexing by search engines. Technical SEO requires a deep understanding of website architecture and navigating complex technical issues.

SEO is not a simple task but a comprehensive and multifaceted process. Plumbing, electrical, and HVAC businesses should recognise the complexities and seek professional assistance to navigate the challenges. The next section will address another common misconception—SEO ranking guarantees.


Reality: Yes, if it’s your brand keyword (unless that brand is a generic word to which Google will primarily rank the dictionary definition of it first).

In the realm of SEO, there is a prevailing fallacy that SEO guarantees top rankings in search engine results. However, in reality, such promises are nothing more than empty claims.

Search engines, like Google, utilise complex algorithms that determine the relevance and ranking of websites in search results. These algorithms consider many factors, including website quality, user experience, content relevance, backlink profile, and more. As a result, no SEO provider can guarantee specific positions in organic search results.

The algorithms that determine search rankings are constantly evolving. Search engines regularly update their algorithms to provide users with the most relevant and high-quality results. This means rankings can fluctuate, and what may have worked in the past may no longer be effective.

Important Ranking Factors

Instead of focusing on ranking guarantees, businesses must adopt a long-term SEO strategy to enhance their online presence and visibility. A comprehensive approach to SEO involves optimising website structure, creating valuable and engaging content, building a strong backlink profile, and ensuring a positive user experience.

While achieving top rankings is desirable, it is not the sole metric of SEO success. Increased visibility, organic traffic growth, and higher conversion rates are key indicators of a successful SEO campaign.


Reality: High traffic volume is subject to popularity and ads.

When it comes to SEO, plumbing, electrical, and HVAC, businesses need to set realistic expectations for the traffic their websites can generate. While effective SEO strategies can undoubtedly improve visibility and attract targeted visitors, it is essential to understand the factors that contribute to realistic SEO-generated traffic outcomes.

SEO efforts aim to enhance a website’s visibility in search engine results, which can lead to increased organic traffic. However, it is crucial to recognise that SEO is a long-term process that requires time, consistent effort, and continuous optimisation. Here are some key factors to consider when setting realistic expectations for SEO traffic:

1. Competition within the Industry

The level of competition in your industry can impact the rate at which organic traffic grows. If numerous businesses are vying for visibility in the same target market, it may take longer to achieve significant traffic gains.

2. Keyword Targeting

Keyword selection plays a vital role in SEO success. Targeting highly competitive keywords may require more time and effort to achieve desired rankings and traffic. By conducting thorough keyword research and identifying long-tail keywords specific to the industry and target location, businesses can optimise their website for relevant and attainable keywords that drive targeted traffic.

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3. Content Quality and Relevance

Creating high-quality, informative, and engaging content is paramount to attracting organic traffic. By addressing the needs and concerns of their target audience through valuable content, businesses can establish themselves as authoritative industry figures.

4. Local SEO Considerations

Local SEO becomes crucial for businesses targeting specific operational locations within Australia. Optimising business listings on Google My Business, building local citations, and obtaining positive customer reviews can significantly enhance local visibility and drive targeted traffic from users searching for services in their specific location.

Unravelling the SEO Mystery: Bridging the Gap Between Expectations and Reality

At TradesFormation, we have a proven track record of helping plumbing, electrical, and HVAC businesses achieve realistic SEO-generated traffic growth. Through our comprehensive approach, incorporating industry expertise and the most effective keywords based on rival companies, we can help businesses increase their online visibility, attract targeted visitors, and convert them into valuable leads.

To better understand how our tailored SEO strategies can benefit your business, contact TradesFormation today. Our team of experts is ready to provide personalised advice, guidance, and assistance to help you achieve your SEO and traffic goals. Contact TradesFormation now to access the expert advice and sales training necessary to thrive in the competitive digital landscape. Let us help you unlock the full potential of your plumbing, electrical, or HVAC business.

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